Not your dad's
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About us As a razor brand, we think everyone deserves a good shave. Funnily enough.

But as the people behind a razor brand, we also believe that...

It shouldn’t matter what kind of circumstances you were born into. Everyone deserves an equal chance to make something of themselves. If they want to.

Everyone benefits from the courage of real people doing real things to better their situation. Whatever their odds!

Young men should be supported, encouraged and inspired to take responsibility. Starting with knowing how to take care of themselves properly.

Doing something whatever it is, is better than doing nothing. Every time.

And giants don’t always win.
For everyone younger than their dad.
BOLDKING