This is usually where you’d find a story about passion, a mission, and a team that wants to make a difference every day. We’ll skip that.

Here’s what actually happened. Men started shaving differently.
Beard on. Head bald. Balls smooth.
Grandpa’s razor couldn’t handle that. Ours could.

Then we made the rest. Shave Gel, Aftershave Cream, Deo and Body Wash. Not a 12-step routine, just what you need every day. Products that do what you expect them to. With scents you won’t be sick of after a month.

Started in Amsterdam in 2013, we’re now in more than 1 million bathrooms across Europe. We obsess over orders that ship the same day and blades that are razor sharp. Not over big words.

How you shave is your business.
Making sure you never run out of blades is ours.

Boldking.
Cuts the crap.